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Email marketing × Analytics for DTC

Your list is a revenue channel.

NELVIO runs the email program and the analytics behind it. Campaigns, automated flows, traffic analysis and attribution. The receipts say +£60k in 4 months for Eternal Collagen.

£
Email revenue
+£60k
Performance overview
Q1 2026 · attributed revenue, sends, conversions
Last 90 days
Attributed revenue £60,247 ▲ +28.4%
Open rate 28.4% ▲ 6.2pt
Click rate 4.1% ▲ 1.8pt
Orders 868 ▲ +12%
Revenue · campaigns vs flows
Campaigns Flows
Jan 1Jan 15Feb 1Feb 15Mar 31
Campaigns
12 sent · 3 scheduled · last 30 days
All time
Sends 12 ▲ +3
Avg open 31.2% ▲ 4.1pt
Revenue £36k ▲ +22%
Unsub 0.18% ▲ -0.04
CampaignSentOpenRevenue
Spring glow launchSent · all subscribers Mar 2831.2%£4,128
15K bundle dropSent · engaged 90d Mar 2128.5%£3,256
Founder note · MarchSent · all subscribers Mar 1435.8%£2,945
Restock alert · liquidSent · back-in-stock seg Mar 0742.1%£1,890
Flows
6 active · £24,108 attributed · last 90 days
Last 90 days
Welcome seriesLive
£8,247
5 steps32.1% open
Abandoned cartLive
£6,890
4 steps38.4% open
Post-purchaseLive
£4,521
6 steps41.0% open
Win-backLive
£2,348
7 steps22.8% open
Browse abandonLive
£1,690
3 steps29.5% open
Back-in-stockLive
£412
2 steps52.0% open
Audience
Lists, segments and subscriber health
Last 90 days
Total subscribers 12,408 ▲ +1,247 in 90d
Engaged 30d 5,842 47% of list Lapsed 90d 1,890 ▼ 15%
Top segments
VIP customers 1,2089.7%
Engaged 30 days 5,84247%
Subscribers · liquid 3,40127%
Lapsed 90+ days 1,89015%
Channel attribution
Q1 2026 · revenue by source
Last 90 days
Revenue by channel £158,729 total
Email £60,24738%
Paid social £42,18026%
Organic search £29,51019%
Direct £18,90212%
Referral £7,8905%
+128 orders today
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Klaviyo Specialists Email Campaigns Automated Flows Retention Strategy List Growth SMS & Email DTC & Retail Klaviyo Specialists Email Campaigns Automated Flows Retention Strategy List Growth SMS & Email DTC & Retail

The kind of numbers that move the needle.

A live snapshot from one of our retainers. The full story is in the case study.

+£60k
Extra revenue generated
For Eternal Collagen, in 4 months
500 → 11k+
List growth
From a small starting list
6 live
Active flows
Running 24/7, all on retainer
Read the full case study →

Built for brands that send to sell.

Whether you're a DTC brand or a physical store with a growing list, we plug in as your end-to-end email team and your analytics partner.

Service · 01

Campaign management.

Weekly broadcasts, promo windows, product launches. All copywritten, designed and scheduled by us.

Service · 02

Automated flows.

Welcome, abandoned cart, post-purchase and win-back sequences. The revenue engine that runs while you sleep.

Service · 05

Analytics & attribution.

Traffic analysis, channel attribution, weekly reporting. We tell you exactly where the revenue is coming from, and what to do next.

See full services →

Email that runs like infrastructure.

Underneath every campaign is a system. Triggered flows, behavioural segments, conditional logic, attribution rules, deliverability monitoring. We build it, audit it, and tune it the way you'd tune any production-grade stack.

Klaviyo flows, segments & conditional splits SPF / DKIM / DMARC / BIMI authentication Shopify, Recharge & GA4 integration Custom triggers via webhooks & API Weekly performance reporting
flow.welcome.v3 — klaviyo
# Trigger: List subscription trigger: "subscribed_to_list" list_id: "VIP_NEW" delay: 0m step.send("welcome_01") // hero offer wait(24h) if opened("welcome_01"): step.send("welcome_02_engaged") else: step.send("welcome_02_resend") wait(48h) step.send("welcome_03_social_proof") $
/ Integrations

The stack we plug into.

We work natively with the tools your business already runs on. No middleware, no janky workarounds.

/ 01 Klaviyo Email & SMS
/ 02 Shopify Commerce
/ 03 Recharge Subscriptions
/ 04 Postscript SMS
/ 05 GA4 Analytics
/ 06 Triple Whale Attribution
/ 07 Meta CAPI Tracking
/ 08 BIMI Brand auth
"

Email isn't a marketing channel you set and forget. It's the highest-ROI revenue channel you own, and we treat it that way.

/ NELVIO

Ready to make email your best channel?

Apply for a discovery call or book a paid audit. We work with a small handful of brands at a time, so spaces are limited.

Apply for a call →